With thirty-nine years at the top of the heap, many are probably wondering how it's even possible that Ford has ruled the game for so long. There is one blanket answer to that question: constant innovation. Since 1977, the Ford F-150, along with its more brawny Super Duty kinfolk, have continuously raised the bar on every level.

Before we delve into the legacy of the F-Series--which has been popular since disco was a thing we listened to--you're probably wondering what these trucks look like today. After the recent 2015 overhaul of the F-150, the half-ton, and (in fall 2016) Super Duty lineup both boast aluminum skin on steel bones, cutting down on weight, and making for some of the most durable pickups yet.

But that's just the tip of the iceberg. Check out the video below.

Want to learn more about the innovative features on our ultra-capable new Ford pickups? Our Phoenix, AZ would be happy to make your acquaintance. Stop by today and we can show you.