Baby Boomers Opting for Tech-Packed Compact Utility Vehicles

In the past, 55 to 64 year olds were known for buying large homes and large SUVs to accompany them. However, recent sales data has revealed that they are beginning to opt for small homes and luxury compact SUVs.
"Trendy baby boomers want to downsize their homes and their vehicles, but they're not willing to give up premium content in either case," says Ford's Marketing Manager for the Global Car and Crossover Group, Amy Marentic.
The Ford Escape Titanium is a great example of a product that meets the new needs of modern baby boomers. It's the…


