Camelback Ford Blog - Ford News

 
Ford Motor Company has notable reason to celebrate following the release of the latest J.D. Power Automotive Performance, Execution, and Layout (APEAL) Study. The comprehensive industry report highlights Ford's ongoing efforts to enhance driver satisfaction, refine engineering, and improve vehicle design across its lineup.

 
Ford is making a significant splash in 2026, catching the attention of J.D. Power by earning the title of No. 1 mainstream brand in its Initial Quality Study for the first time since 2010. By prioritizing driver demands and excelling across key segments such as safety, styling, and automotive technology, Ford has earned impressive honors this model year.

 
Contemporary service departments utilize advanced computer diagnostics and specialized technical equipment. This rapid evolution has intensified the demand for highly trained automotive technicians, with research indicating that 350,000 new professionals must enter the workforce to satisfy ongoing industry requirements. Ford is actively addressing this critical need by partnering with Bloomberg Philanthropies to invest $5 million in the Detroit school system, cultivating the next generation of talent in a city historically recognized as a global manufacturing hub.

  

Ford Motor Company recently named Lisa Drake as their new president of Ford Energy. She'll report directly to vice chair John Lawler. Drake wasted no time getting to work, almost immediately announcing that she plans to roll out Ford's battery energy storage systems (BESS) business.

 

Ford Motor Company has been a world-recognized manufacturer for years. However, this year, the iconic American automaker achieved yet another remarkable victory. TIME has named Ford Motor Co. the most iconic company in America for its alignment with the nation's identity in its automotive designs. Ford also stands out for its vehicles that offer both quality and affordability.

  
Ford has traditionally made a name for itself as a pioneer in the auto industry. However, Ford is now making headlines for a different reason: achieving a respectable work-life balance. Ford recently unveiled a new corporate headquarters that redefines the work experience for its employees. Ford cares about its investment in employees and wants them, as well as others in the world, to see and understand that commitment, as company leaders explain when discussing the company's latest move to revamp its headquarters.

 
Ford hopes that a massive investment in a new assembly plant will help the company lower costs in the long run. If the company's plan works, it may also reinvent the assembly process more than a century after the existing system for putting together vehicles was created.

 
Ford's sustainability work is legendary in the industry. They recently expressed that Ford's purpose "has always been bigger than building vehicles." They want to craft a "better world" in the years to come, and they're doing that now by focusing on sustainability projects.

 
Ford recently welcomed Michael Aragon as its new president of Integrated Services. Aragon's name should sound familiar to anyone who's followed companies like Lululemon Digital Fitness, PlayStation Network, and Crunchyroll. His sterling record of success will soon benefit Ford as well.