Ford is making a significant splash in 2026, catching the attention of J.D. Power by earning the title of No. 1 mainstream brand in its Initial Quality Study for the first time since 2010. By prioritizing driver demands and excelling across key segments such as safety, styling, and automotive technology, Ford has earned impressive honors this model year.
No. 1 Mainstream Brand
How far has Ford advanced? Back in 2023, the manufacturer ranked No. 15 among mainstream brands in J.D. Power's rankings. Today, they lead the entire segment, surpassing competitor after competitor to reach the pinnacle. Jim Farley, Ford President and CEO, expressed great pride regarding this milestone.
"This is a proud day for everyone at Ford and the result of years of intensive work across our company. Many doubted that an American company with a huge American workforce could compete with the world's best on quality, let alone reach the top. But we put our heads down and worked together every day to deliver for our customers." Farley added, "Today, Ford is not only the most American automaker but also the gold standard for new vehicle quality."
Thomas King, J.D. Power president of OEM solutions, highlighted the exceptional scope of Ford's achievement, emphasizing that this recognition extends beyond overall brand excellence to individual segment leaders. He noted, "The Ford F-150, Ford Mustang, and Ford Super Duty ranked highest in their respective segments."
In total, 7 out of 10 Ford vehicles secured top-three positions in their respective categories, representing an extraordinary success rate. Few automakers can match this level of top-tier performance across so many vehicle classes. For Ford enthusiasts visiting Camelback Ford, this award-winning lineup—including the F-150, Mustang, Super Duty, and Explorer—is available to explore year-round. Drivers are welcome to arrange a test drive to experience Ford's award-winning craftsmanship firsthand.
More Information
Discover why Ford achieved the top ranking among mainstream brands in the latest J.D. Power Initial Quality Study. Camelback Ford provides complete details on all the latest models and features. Contact Camelback Ford today to learn more or schedule a visit.