For the last several decades, Ford has been one of the best-known automakers in the world. However, this doesn't mean that the company lacks what it takes to innovate and continue to be a leader in the car manufacturing space. Recently, Ford unveiled a strategy that involves using electric cars to increase market share while improving profitability and decreasing its carbon footprint.

How Ford Will Attract New Customers

The primary focus will be to include a greater number of electric cars in sectors where the company believes it can dominate the marketplace. These sectors include pickup trucks, SUVs, and commercial vans; the company will have at least one electric vehicle in all of those categories by 2026 or 2027. The vehicles will have longer ranges than the competition and will also come with lower price tags to help win over early adopters.

How Ford Will Reduce Its Carbon Footprint

Electric vehicles have an advantage over traditional vehicles because they use less gas. Ultimately, they will produce less pollution whether driven on a higher or around town. In addition, electric vehicles also tend to operate more efficiently and are easier to maintain because they have fewer parts. This means that Ford will put fewer resources into service centers and the equipment needed to repair those vehicles. This also helps to reduce fuel and other materials that can pollute the planet.

How Ford Will Increase Its Profitability

Ford will take several key steps to improve profitability, such as finding a new battery source. It will also examine where it sources other raw materials and how it can maximize capacity at its factories.

If you are in the market for a Ford vehicle, don't hesitate to see us today. You can also contact us online to learn more about available inventory or to submit a finance application from home.