Ford recently welcomed Michael Aragon as its new president of Integrated Services. Aragon's name should sound familiar to anyone who's followed companies like Lululemon Digital Fitness, PlayStation Network, and Crunchyroll. His sterling record of success will soon benefit Ford as well.
Michael Aragon Starts a New Journey with Ford
Ford has worked with many talented individuals over the years. Aragon will replace Peter Stern as Peter embarks on his new mission as Peloton Interactive President. Ford fans are interested in what Michael Aragon plans to bring to the table in the years to come.
His introductory remarks as he ascended to his new position highlighted his desire for more fulfilling in-cabin experiences. Aragon says, "We can spark new in-cabin experiences and services that feel seamless and contextual for our customers." As president of Integrated Services, he hopes to enhance Ford BlueCruise, Ford Pro productivity software, and Ford Model e services.
Aragon is focused on Ford's paid subscriptions and ensuring they continue growing. Over 800,000 paid subscriptions are currently active, but Aragon believes that Ford can do even better than this. Ford CEO Mike Farley also believes in Aragon's vision and thinks he has the right guy to move Integrated Services forward.
Farley weighed in by talking about the Ford+ plan, which is essential to the brand. "The heart of the Ford+ plan is to match our iconic and trusted vehicles with incredible services and experiences that will improve the lives of our customers and help businesses succeed." For him, Michael Aragon was the logical choice to bring more success to Ford. "Mike is the right leader to build on our early success with Integrated Services and help Ford capture this immense growth opportunity," Fraley said.
With a long track record of success at Fortune 500 companies, Aragon took the lead at Integrated Services on March 17. He graduated from the University of New Mexico and obtained his MBA from Dartmouth. He's helped to build up the reputation of well-known brands like Twitch, so Ford expects nothing but big things from him this year and beyond.
Learn More About Ford's Michael Aragon
If you're excited to learn more about the man who will be leading Ford's charge for better in-cabin experiences, you can contact our dealership. Aragon is already busy making changes that will help Ford grow this part of its iconic brand.